Massage Therapy Is Booming

The Demand For Massage Therapy Is Booming

In launching a new business venture, there is no substitute for being in the right place at the right time. And we can’t think of a better place to be than in the booming massage therapy market. To relieve the stress of their modern lifestyles, as treatment for a medical condition or just plain relaxation, record numbers of Americans are getting an unprecedented number of massages.

The Market For Massage Is Huge... And Growing Rapidly

• Consumers spend between $5 and $7 billion annually on massage therapy.
• They visit Massage Therapists 140 million times per year.
• Those who seek therapeutic massage from trained professionals average 7 visits per year.
• 21% of all Americans have had a massage in the past year.
• The percentage of Americans using Massage Therapists has doubled since 1997. Doctors are increasingly including massage therapy as treatment.
• 14% of Fortune 500 companies now offer massage as an employee benefit.
• The growing population of elderly and aging baby boomers continues to fuel an unprecedented demand for massage therapy.